Choosing Audio Licensing: Pay-per-Track VS Subscription Plans

Posted at 07:25 on 25th July 2023 by WOW Sound in Music Licensing

Choosing Audio Licensing: Pay-per-Track VS Subscription Plans. Which will work best for you?

What is the difference between a pay-per-track license and a subscription plan on our site, and how to choose what is best for your project?

What is a pay-per-track license?
What is a subscription plan?
Comparison table and scenarios

How do I decide which is better for me? 
Why are the price and license tiers different for music and SFX?

Pay-per-track License from $1.90


Pay a one-time fee for individual music or SFX tracks, with a perpetual license (no expiry) that allows use in multiple projects, depending on the license tier. Best for small-scale projects, occasional use, or long development cycles.


Key Features:

• Flexibility — Pay only for what you need
• Cost-Effective for Small Projects — Ideal for one-off projects or limited budgets
• No Recurring Fees and No Expiry — Pay once, use forever


Recommended for:

• Game Developers — Small indie developers working on a single game or prototype
• Content Creators — YouTubers or streamers creating a few videos or streams
Game Publishers — Licensing specific tracks for a game soundtrack without ongoing costs

 

Learn More

 

Subscription Plan from $11.70 (Creator Program)


Pay a monthly or annual fee to access a library of music and SFX, download a set number of tracks per month (999/mo), and use them in projects during the subscription period. Best for high-volume users or ongoing projects needing a constant flow of new music and SFX.

Key Features:

• High Volume Access — Great for users who need a lot of content regularly
• Cost-Effective for Frequent Use — Ideal for ongoing projects or high-output creators
• Regular Updates — Access to new tracks added to the library

Recommended for:

• Game Developers — Teams working on multiple games or frequent updates
• Content Creators — YouTubers or streamers producing daily or weekly content
Game Publishers — Large studios needing a constant flow of new music and SFX for multiple projects

 

Learn More

 

 

Comparison Table

Feature Pay-Per-Track License Subscription Plan
Cost Structure One-time fee per track Monthly/annual fee
Volume Limited to purchased tracks High volume (999 tracks/mo)
License Duration Perpetual (no expiry) Valid during subscription period
Best For Small projects, one-off use Ongoing projects, high output
Flexibility Pay only for what you need Access to a large library
Ideal Users Indie devs, small creators Studios, frequent creators

 


Recommendations for Scenarios

 1. Game Developer

Choose Pay-Per-Track If:

• You're a solo or indie developer working on a single game or prototype
• Example: Purchasing 10 tracks for a small indie game
• Ideal for long development cycles (tracks have no expiry)

Choose Subscription Plan If:

• You're part of a team developing multiple games or frequent udpates
• Example: Downloading up to 999 tracks/mo for live-service game updates
• Best for short-term or high-output projects (track expire after subscription ends)

 

2. Game Publisher

Choose Pay-Per-Track If:

• You need to license specific tracks for a game soundtrack
• Example: Buying 20 tracks for a AAA game's cinematic scenes
• Tracks can be used indefinitely, even after the game is released

Choose Subscription Plan If:

• You need a constant flow of new music/SFX for multiple projects
• Example: Subscribing for access to a library for multiple games in development
• Tracks can only be used while subscribed

 

3. Content Creator

Choose Pay-Per-Track If:

• You create videos of streams occasionally
• Example: Purchasing 5 tracks for a video series
• Tracks can be used in future videos, even if created years later

Choose Subscription Plan If:

• You produce daily or weekly content
• Example: Downloading up to 999 tracks/mo for regular livestreams
• Tracks can only be used in content created while subscribed

 


H
ow do I decide which is better for me?

In summary, the Pay-Per-Track license is ideal for smaller projects or long development cycles—its no-expiry feature means you can use purchased tracks indefinitely, perfect for solo game developers or content creators working at their own pace.

In contrast, the Subscription Plan is designed for high-volume or ongoing projects that need a constant stream of new music and sound effects, though its licenses expire when your subscription ends, requiring re-licensing for continued use.


The choice between license tiers and subscription plans depends on the specific requirements and goals of game developers and video content creators, as well as their budget and frequency of audio usage.

 


Why are the price and license tiers different for music and sound effects?

Music licensing often costs more than sound effects due to various factors, like production costs involving skilled musicians and studios.

Music copyright protection adds complexity, requiring payments to composers and performers, which is less common in sound effects. While these reasons generally hold, individual cases may vary, affecting the final expenses for licensing music versus sound effects.

That is why even though our music and sound effects have the same license tier name (Common, Rare, and Legendary), the cost and usage limitation are vastly different!

 

 

Articles you might be interested in:

Video Game Audio Basics: Sample Rate and Bitrate
What is royalty free, copyright free, and DMCA free music?
How does WOW Library work? - Music Tutorial
Custom VS Royalty-free Music
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