WOW Sound: Featured Top Publisher on Unity Asset Store in 2025

We’re thrilled to share that as of 2025, WOW Sound is recognized as a top featured game audio publisher on the Unity Asset Store! This milestone reflects our ongoing commitment to creating high-quality game music and sound effects for developers worldwide.

Building on our 2019 feature, we continue to expand our library with new packs, bundles, and tools, making it easier than ever for game developers to find ready-to-use, royalty-free audio assets for all types of games.

Looking Back: Featured Publisher on Unity Asset Store for International Women’s Day 2019

We are honoured to be the featured game audio publisher on the Unity Asset Store Homepage on International Women’s Day (8th March 2019)! Unity wanted to share our story—how we began creating game assets and what we planned for the future.

While we’ve mentioned parts of our journey in previous posts, this feature gave a deeper look into how WOW Sound started producing game audio assets and our growth as a studio.

The original featured link is no longer active, so here’s the full article for anyone interested in our story.

Interview Summary

WOW Sound, a featured game audio publisher on the Unity Asset Store, creates high-quality royalty-free game music and sound effects for developers worldwide. Founded by Singaporean twin sisters Sing Ern and Sing Huey, WOW Sound produces over 40 game audio packs, including RPG magic, cinematic orchestral tracks, casual game music, and more.

In this interview, they share their journey from early careers in game audio to running a full-time studio, their process for designing immersive game audio, researching trends, filling gaps in the market, and delivering ready-to-use sound effects and music tracks for indie developers, publishers, and content creators.

Full Interview

How twin sisters from Singapore turned a passion for music and audio into a thriving business

WOW Sound produces an array of royalty-free music and audio assets, with 40 packs available now on the Asset Store with more to come. These twin sisters from Singapore have a passion for music and audio, and they now work full time on their Asset Store business.

Sing Ern and Sing Huey founded the WOW Sound studio in August 2015. While she was still in school, Sing Ern began her career in audio, landing a part-time job creating music and sound design for a gaming company.

In 2012, she was accepted into a GAMBIT summer program, held in Boston, Massachusetts. Her obvious talent led her to a position as a music composer and sound designer with Boomzap Entertainment, a game developer with over 50 titles released to date.

Sing Huey, after seeing the success of her sister, was motivated to find audio jobs in the gaming industry as well. After connecting with several Singaporean studios, she was offered a six-month internship at Ubisoft Singapore, where she worked on Assassin’s Creed IV: Black Flag. Though she continued to accept small gigs in commercial videos and short films, she has been in the gaming industry ever since.

After the internship, Sing Huey joined her sister at Boomzap as a music composer and sound designer. Both sisters eventually moved to similar positions at another company, IMBA Interactive. By 2017, about two years after starting WOW Sound, it was time to immerse themselves full time, and they left their positions.

Customers are a strong motivation for the work they produce. Positive feedback via email, Asset Store reviews, and their YouTube channel push them to keep creating and feed them ideas for new packages they can produce.

“Using the Asset Store has been an excellent experience for us! It has been a breeze for us, knowing nothing about the Unity Engine, to upload our audio assets.” As the twins discovered, though uploading requires use of the Unity Engine, new users will not have any trouble becoming an Asset Store publisher. “It is effortless to make changes to your asset, and the Asset Store has an excellent search function and gives good exposure to all assets.”

We can expect much more from WOW Sound in the future. “As the trends in gaming change every year, the type of music and sound effects will be different, and we hope to provide audio assets that match the latest gaming trends.”

When working on a new music asset, they usually begin by researching the type of music used in recent games, both mobile and console. From there, they browse the Asset Store to see if quality packs of that type are already available. If they find the genre of music is not represented, they fill the gaps with their own work. For genres where other publishers have a presence, they seek to make their music different in order to give end users more quality custom music options.

That being said, the sisters agree that “the music genre also has to be something we like, and are excited to work on!”

Business is growing, and Sing Ern and Sing Huey have begun working with other composers in order to expand their music library in ways that wouldn’t otherwise be possible. They’re exploring the potential of working with sound designers to create even more sound libraries for use in games.

You can find their Exploration Game Music Pack used in the game “Last Day on Earth: Survival” by Kefir Games.

From our first feature in 2019 to becoming a top publisher in 2025, WOW Sound has grown alongside the game development community. We’re committed to creating high-quality, royalty-free music and sound effects that make your games shine.

Explore our game audio packs today and discover the perfect audio assets with AI-assisted search to bring your next project to life!